Gamification Application in Raising Capital Market Products and Services

Products & Services

05
Oct 2022

10:00 am - 4:45 pm

SIDC LAMS

Speakers : Suraya Zainudin (Moderator) | Kenny Lum | Tunku Danny Nasaifuddin Mudzaffar | Faridq Ridzuan | Nizam Ismail

Registration closing date is 3 business days before the programme date or when all seats are fully taken.
HRD Corp
Claimable
10 CPE

MYR 650 *Fee is not inclusive of 6% SST

HRDC-Claimable
HRDC-TrainingProvider

HRD Corp Registered Course/Programme No.: 10001235936

Gamification Application in Raising Capital Market Products and Services

Gamification makes use of various gaming concepts such as rewards, an entertaining interface and a point system. The main intent of these gaming features was to build on systems that solve certain challenges businesses often encountered. Business organisations have seen the significance of technology in terms of attracting new customers, improving customer engagement, boosting productivity and overall contributing to the growth of market size. Recently, businesses have started incorporating gamification or implementation of game-like elements and mechanisms in non-game context, transforming the way services are delivered to customers.

The capital market industry is also starting to see the adoption of gamification elements in its products and services, in efforts to democratise finance by extending access to a new pool of investors, particularly Gen Z and Millennials, whose preferences and requirements include trading apps that offer slick user interfaces, near-instant account opening and at the same time allowing impulsive decisions to be made.

Hence, this programme will focus on the understanding of gamified investing in the context of proponents’ and opponents’ views in shaping the future landscape of raising capital funds as well as the regulatory oversight in ensuring the proper conduct within capital markets.

Programme Objective

This programme aims to provide insights into how democratisation of finance through gamified investing attracts a new generation of investors and assists the fundraising process within the capital market ecosystem.

 

Mode

Live Webinar

 

Target Audience

Individuals

Directors, Head of IT, Digital and Innovation Officers, Strategic Planning Officers, PR & Communications Officers, C-Suites, Corporate Consultants, Capital Markets Services Representative’s License Holders, Professionals undertaking corporate advisory work, Financial Controllers, Head of Compliance, Head of Legal, ,Internal Auditors, Academicians, University Students.

Institutions

Public Listed Companies (PLCs), Consultancy Firms, Fund Management Companies, Stockbroking Firms, Investment Banks, Commercial Banks, Alternative Financing Platforms, Startups, Exchanges,

 

Learning Outcomes

Upon completion of this  programme, the participants will be able to:

  • Identify the latest trends and developments in game-design elements and game principles in non-game contexts and applications across industries and business organisations
  • Discuss how gamified investing will shape the future of the investment landscape and attracts a new emerging class of individual investors with distinctive motivations and behaviours
  • Discuss the underlying concept of gamified investing based on adequacy of information available to investors and its threats to traditional brokerage institutions
  • Discuss the compliance issues arising from gamified investing and the role of regulators in ensuring the proper conduct of the capital market industry

Competencies

  1. Foundational (Technical) – Digital Technology Application (Proficiency Level 3)
  2. Core – Customer Focus (Proficiency Level 3)
  3. Foundational (Product) – Capital Market Environment (Proficiency Level 3)
10.00 am Understanding Gamification and Its Impact

  • What is Gamification?
  • Market size and growth opportunities
  • Gamification and its applications across industries

Speaker:

  1. Kenny Lum, Chief Executive Officer, Gameka Sdn Bhd
11.00 am Screen Break
11.15 am Gamification: How the Next Generation is Shaping the Future of Investment Landscape

  • Meme Stocks Phenomenon: Here to Stay?
  • Social Media and Investment Bubbles
  • Zero-fee commission: Will it disturb the bricks-and-mortar stockbroking landscape in Malaysia?
  • Gamified Investing:  Will it elevate the investment experience?
    • Understanding Gen Z and Millennials investors
    • How does gamified investing work and its features

Panellists:

  1. Tunku Danny Nasaifuddin Mudzaffar, Founder & CEO, microLEAP PLT
  2. Faridq Ridzuan, Global Equity Strategist / Fund Manager, GLIC
12.15 pm Lunch
2.30 pm The Confetti Party or Exposing Investors to Unnecessary Risks?

  • Adequacy of disclaimers and disclosures: Gambling or Investing?
    • Availability of public information
    • Transparency in payment of order flow
    • Overweight risk in portfolio construction
  • Its threats to traditional brokerage
3.30 pm Screen Break
3.45 pm Compliance and Regulatory Expectations in Democratisation of Investments

  • The regulatory standpoint: Creating risk assessment framework and parameters to prevent the deluge of overleveraged issuers
  • Breaches of laws, rules and regulations
    • Market misconduct
    • Broker-Investor conflict of interest
  • Enforcement and regulatory strategy going forward

Speaker:

  1. Nizam Ismail, Founder & CEO, Ethikom Consultancy (Singapore)
4.45 pm End of Programme

About the Speaker

Suraya Zainudin (Moderator)

Founder, RinggitOhRinggit.com

Kenny Lum

Chief Executive Officer, Gameka Sdn Bhd

Tunku Danny Nasaifuddin Mudzaffar

Founder & CEO, microLEAP PLT

Faridq Ridzuan

Global Equity Strategist / Fund Manager, GLIC

Nizam Ismail

Founder & CEO, Ethikom Consultancy (Singapore)

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*The SIDC reserves the right to amend the programme as deemed appropriate without prior notice

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