Global Business Insight Series – An SIDC & IMD Strategic Partnership
LEAP: How To Thrive In A World Where Everything Can Be Copied
We live in a time when everything can be copied. This is eroding how companies maintain an advantage over their competitors. All the traditional routes to dominance mean nothing when latecomers can copy any product or service and produce it more cheaply.
Professor Howard Yu will share just how companies can, not only survive, but prosper: “It’s no longer just a matter of getting very good at their business: at the same time they need to continuously leap to new knowledge disciplines. It is precisely the combination of these two skills – mastery of the old and the new – that gives companies the most formidable advantage against copycats.” He’ll also draw from the industrial history of the past 250 years, skilfully extracting timeless lessons and rigorously applying them to the second half of the 21st century, showing how companies of all stripes, from familiar, traditional, and even unglamorous fields, can dominate by leaping to new knowledge disciplines.
There’ll be an interactive session to help you identify the most important leverage points going forward and develop a playbook for the future. We will see how pioneering companies can thrive by challenging their reason for being, rethinking their business and their relationship with customers.