Implementing Effective Corporate Strategy Using Sun Tzu’s Art Of War

Past Programmes

05
Nov 2019

8:30 am - 5:00 pm

Securities Commission Malaysia

Claimable
10 CPE

MYR 950 *Fee is not inclusive of 6% SST

“The supreme art of war is to subdue the enemy without fighting”
― Sun Tzu, The Art of War

Businesses have greatly benefited from the application of Sun Tzu’s Art of War principles which have expanded beyond the battlefield. Its influence is felt not only in military and states administration, but also in corporate strategies of organisations.

Programme Objective

This programme is designed to enable participants to plan effective strategies via strategic thinking processes in ensuring organisational success using Sun Tzu’s art of war principles.

Learning Outcomes

Upon completion of this programme, participants will be able to:

  1. Identify the importance of strategic thinking to organisations in the capital market
  2. Describe Sun Tzu’s art of war in strategic planning and thinking process
  3. Discuss competitive challenges of organisations in global markets in the face of digitisation and volatility
  4. Assess strategies utilising Sun Tzu’s principles and processes that create a sustainable competitive advantage for organisations in capital markets

Methodology

Interactive presentations, Question-and-Answer (Q&A) sessions and short case studies discussion

Competencies

Behavioural (Organisation Leadership) – Strategic Thinking, Business Acumen
Functional (Process Skills) – Sales and Marketing
Foundational (Product knowledge) – Capital Market Products

Target Audience

Individual 

Executives, managers from the capital market and various industries, corporate strategy officers, business development executives

Institutions 

Investment and commercial banks, asset management companies, advisory firms, stockbroking firms and public listed companies.

8.30 am Registration
9.00 am Strategic thinking in the Capital Market Environment

  • How is strategic thinking relevant in the capital market?
  • Role of strategic thinking in business planning
  • Ways to develop strategic thinking
10.15 am Coffee Break
10.30 am Sun Tzu’s Leadership and Principles and Processes: Military to Business Leadership

Sun Tzu’s Art of War in Strategic Thinking and Strategic Planning

  • The land and market knowledge from your possibilities
  • The collection of information
  • Sun Tzu’s process in strategic planning
12.30 pm Lunch Break
2.00 pm Implementing Sun Tzu’s Art of War in Corporate Strategy Management Practices

  • LegDeveloping winning strategies and business models suited to the capital market
  • Knowing the business’s products and services
  • Knowing the products and services in the capital market
  • Selecting the right value chain component for your company
  • Six Principles of Sun Tzu & the Art of Business
3.15 pm Coffee Break
3.30 pm Resiliency and Sustainability in Global Markets

  • Understanding the competitive challenges facing capital markets globally
  • Identifying strategies to remain resilient in capital markets
  • Inculcating a healthy corporate culture
  • Key takeaways from Sun Tzu’s art of war

 

5.00 pm End of Programme

CASEY TEE

Mr. Casey Tee is acclaimed as one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region. He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US.

Fluent in three (3) languages, (English, Bahasa Malaysia, and Mandarin), he is an extremely sought after training specialist both locally and internationally. He is reputed to one of the leading authorities in this region on the subject of Sun Tzu’s Art of War, sales and sales management training, customer service, attitudinal training, and motivation programs. The impact of his lively, entertaining, and creative training concepts have inspired his participants to attain excellence and peak performance in their organizations.

He was a licensed trainer of Wilson Learning International Corporation of the United States of America in the areas of professional sales and advanced sales training programs in financial products and services. He is also a licensed trainer of BTM of the United States of America in the area of excellent customer service training programs. He had also been appointed by the Financial Planning Association of Malaysia (FPAM) to be one of their lectures for the Certified Financial Planner course from USA in Malaysia.

Mr Tee was one of the pioneering writers of the MII-LUTC Personal Insurance Program .He was responsible to translate certain key subjects in the MII-LUTC Personal Insurance into Bahasa Malaysia. He is also a graduate of the LIMRA School of Field Management .He has personally conducted numerous Agency Management Training for MII.

He travels the world particularly ASEAN countries, China, Australia and America developing and training his participants to enhance their performance and effectiveness and to contribute positively to their organizations. He has conducted over 15,000 highly successful seminars and workshops for various levels of participants – ranging from top management, senior managers, managers, executives, sales personnel and supervisors from the ASEAN and Australiasia regions. Besides actively conducting in-house seminars and public speaking programs, he is also a popular columnist of the widely circulated Agents Sales Digest magazine in Malaysia a monthly magazine which is read by more than 10,000 sales professionals.

Mr Tee is a specialist in developing and delivering sales training programs for different sectors such as tele-communication ,banking, insurance , multi-national corporations and mutual fund companies. He has done extensive consultancy and training projects for corporations such as MAXIS MOBILE , CIMB Wealth Advisors (formerly known as BHLB Pacific Trust), Motorola, national Panasonic, ManuLife (formerly known as John Hancock Life Insurance), Malaysian Assurance Alliance(MAA), American Home Assurance, CGU Insurance, HLA, Prudential and AXA Life Singapore, to name a few.

His diverse training experience covering insurance, banking, unit trust, trading and manufacturing make his consultancy work more enriching and add value to his clients.

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