Securities Commission Malaysia 
Financial influencers or Finfluencers are everywhere these days, sharing tips on saving, investing, and growing your money on platforms like TikTok, Instagram, and YouTube. They’re changing the way everyday people learn about finance—but not without raising a few eyebrows.
As more people turn to Finfluencers for advice, questions around accuracy, trust, and legality are also growing. Are they giving proper investment advice? Are there rules they need to follow? And how can investors tell the difference between a helpful tip and a risky recommendation?
This one-day programme dives into the world of Finfluencing to help you understand:
- How Finfluencers make money and what drives their content
- What counts as “investment advice” under the law
- The do’s and don’ts for anyone sharing financial content online
- Key rules and guidelines from regulators (in simple terms!)
- Real-life case studies—what went wrong, what worked, and why it matters
Whether you’re a content creator, work in marketing, represent a company/brand collaborating with Finfluencers, or are simply curious about the digital finance space—this session will equip you with the insight, clarity, and confidence to navigate it ethically and responsibly.
Did you know that engaging in unlicensed regulated activities is an offence which is punishable under the Capital Markets and Services Act 2007 (CMSA). Any person found guilty may be liable to a fine not exceeding RM10mil or imprisonment not exceeding 10 years or both.
