Securities Commission Malaysia 
New Rules, New Risks: Understanding the Latest Advertising and Investment Advice Guidelines
As digital content and financial promotions continue to evolve, so too do the rules that govern them. With the release of the updated Guidelines on Advertising for Capital Market Products and Related Services (effective 1 November 2025) and the revised Guidance Note on the Provision of Investment Advice (updated 18 July 2024), it’s more important than ever to understand what’s allowed—and what could land you or your organisation in trouble.
This half-day programme breaks down what you need to know about the latest regulatory developments, including:
- What’s changed in the new advertising guidelines—and why it matters
- What qualifies as “investment advice” (even if you’re not a licensed adviser)
- Key roles and responsibilities of advertisers, content creators, and intermediaries
- How the new guidelines affect collaborations with Finfluencers and other third parties
- Real-world enforcement examples: where others went wrong and what you can learn
Led by industry experts and regulators, this session will help you stay ahead of regulatory expectations and avoid common pitfalls. You’ll gain practical clarity on how to communicate responsibly, ethically, and within the law—whether you’re producing content, approving marketing materials, or managing third-party promotions.
Did you know that engaging in unlicensed regulated activities is an offence which is punishable under the Capital Markets and Services Act 2007 (CMSA). Any person found guilty may be liable to a fine not exceeding RM10mil or imprisonment not exceeding 10 years or both.. Don’t take the risk, get informed.
Whether you’re in marketing, compliance, communications, legal, or content creation, this programme will equip you with the knowledge you need to navigate the shifting regulatory landscape with confidence.
