Implementing Effective Corporate Strategy Using Sun Tzu’s Art Of War (Penang)

Past Programmes

30
Mar 2019

8:30 am - 5:00 pm

Royal Hotel Penang Malaysia

Speakers : Casey Tee

Claimable
10 CPE

MYR 950 *Fee is not inclusive of 6% SST

Implementing Effective Corporate Strategy Using Sun Tzu’s Art Of War (Penang)

 

Businesses have greatly benefited from the application of Sun Tzu’s Art of War principles which have expanded beyond the battlefield. Its influence is felt not only in military and states administration, but also in corporate strategies of organisations. Today, the popularity of the book continues to grow as managers and leaders increasingly seek to apply its principles to their business challenges. Be a warrior in business and learn to apply the ancient knowledge from the Chinese battlefield genius, Sun Tzu on how to implement effective corporate strategy using the Sun Tzu’s Art of War!

Programme Objective

This programme is designed to enable participants to plan effective strategies via strategic thinking processes in ensuring organisational success using Sun Tzu’s Art of War principles.

Learning Outcomes

Upon completion of this programme, participants will be able to:

  1. Identify the importance of strategic thinking to organisations in the capital market
  2. Describe Sun Tzu’s Art of War in strategic planning and thinking process
  3. Discuss competitive challenges of organisations in global markets in the face of digitisation and volatility
  4. Assess strategies utilising Sun Tzu’s principles and processes that create a sustainable competitive advantage for organisations in capital markets

Methodology

Interactive presentations, Question-and-Answer (Q&A) sessions and short case studies discussion

Competencies

Behavioural (Organisation Leadership) – Strategic Thinking, Business Acumen
Functional (Process Skills) – Sales and Marketing
Foundational (Product knowledge) – Capital Market Products

Target Audience

Individual 

Executives, managers from the capital market and various industries, corporate strategy officers, business development executives

Institutions 

Investment and commercial banks, asset management companies, advisory firms, stockbroking firms and public listed companies.

8.30 am Registration
9.00 am Strategic Thinking in the Capital Market Environment

  • How is strategic thinking relevant in the capital market?
  • Role of strategic thinking in business planning
  • Ways to develop strategic thinking
10.15 am Coffee Break
10.30 am Sun Tzu’s Leadership and Principles and Processes:  Military to Business Leadership

Sun Tzu’s Art of War in Strategic Thinking and Strategic Planning

  • The land and market knowledge from your possibilities
  • The collection of information
  • Sun Tzu’s process in strategic planning
12.30 pm Lunch Break
2.00 pm Implementing Sun Tzu’s Art of War in Corporate Strategy Management Practices

  • Developing winning strategies and business models suited to the capital market
  • Knowing the business’s products and services
  • Knowing the products and services in the capital market
  • Selecting the right value chain component for your company
  • Six Principles of Sun Tzu & the Art of Business
3.15 pm Coffee Break
3.30 pm Resiliency and Sustainability in Global Markets

  • Understanding the competitive challenges facing capital markets globally
  • Identifying strategies to remain resilient in capital markets
  • Inculcating a healthy corporate culture
  • Key takeaways from Sun Tzu’s Art of War

 

5.00 pm End of Programme

CASEY TEE

 

Mr. Casey Tee is one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region. He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US. Being one of the extremely sought after training specialist, both locally and internationally, Mr Casey is reputed to be one of the leading authorities in this region on the subject of Sun Tzu’s Art of War, sales and sales management training, customer service, attitudinal training, and motivation programs. The impact of his lively, entertaining, and creative training concepts have inspired his participants to attain excellence and peak performance in their organisations. He has developed and delivered sales training programs for various sectors such as tele-communication, banking, insurance, multi-national corporations and mutual fund companies.

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