Digital Transformation Series
The Future of Marketing
21
Apr 2020
9:30 am - 11:00 am
SIDC LMS
Speakers : Dalbir Singh
Learning Hours
1.5 hours (including Pre & Post Assessments)
Outline
- Digitally transforming marketing strategies
- Sentiment analytics
- Customer 360
- Customer segmentation
- Next best offer
- Channel journey
Learning Outcomes
By the end of this programme, participants will be able to:
- Discover how to think strategically about digitalisation in your organisation
- Map out the scope of digital transformation needed in your business
- Discuss which elements of change need more focus, for example, people, systems or processes
- Discuss how to select the right strategies in executing digital transformation in your organisation
Competencies
 |
Functional (Technical Skills) Digital Technology Application (Level 3) Foundational (Regulatory) Capital Market Institutions (Level 3) Foundational (Product Knowledge) Capital Market Environment (Level 3) |
Target Audience
Individual 
Capital Market practitioners interested in digital technology topics.
Institutions 
Investment banks, fund management companies, stockbroking firms, futures broking companies.
Dalbir Singh
Regional Lead Smart Cities
ASEAN at Cisco
Dalbir is an Entrepreneurial Technologist with years of proven strength in consultancy, strategy, innovation and technology for digital transformation in various verticals such as Government, Real Estate, Education, BFSI and Service Provider. Dalbir started off with a strong engineering background in Network and Security and with his continuous drive for growth and excellence, he evolved into being a trusted advisor to many organizations when it comes to digital transformation. His unique gift in understanding both business and technology and bridging the gap between the two has benefited many. Dalbir is also often called to speak in conferences and to conduct trainings on Digital Transformation, Smart Cities, Big Data, Cyber Security and Leadership.
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