Digital Transformation: The Future of Marketing

Innovation

21
Apr 2020

9:30 am - 11:00 am

SIDC LMS

Speakers : Dalbir Singh

5 CPE
CPD*

MYR 350 *Fee is not inclusive of 6% SST

Digital Transformation Series

The Future of Marketing

Learning Hours

1.5 hours (including Pre & Post Assessments)

 

Outline

  • Digitally transforming marketing strategies
  • Sentiment analytics
  • Customer 360
  • Customer segmentation
  • Next best offer
  • Channel journey

Learning Outcomes

By the end of this programme, participants will be able to:

  • Discover how to think strategically about digitalisation in your organisation
  • Map out the scope of digital transformation needed in your business
  • Discuss which elements of change need more focus, for example, people, systems or processes
  • Discuss how to select the right strategies in executing digital transformation in your organisation

Competencies

Functional (Technical Skills)
Digital Technology Application (Level 3)
Foundational (Regulatory)
Capital Market Institutions (Level 3)
Foundational (Product Knowledge)
Capital Market Environment (Level 3)

Target Audience

Individual 

Capital Market practitioners interested in digital technology topics.

Institutions 

Investment banks, fund management companies, stockbroking firms, futures broking companies.

 

 

Dalbir Singh
Regional Lead Smart Cities
ASEAN at Cisco

 

 

 

Dalbir is an Entrepreneurial Technologist with years of proven strength in consultancy, strategy, innovation and technology for digital transformation in various verticals such as Government, Real Estate, Education, BFSI and Service Provider. Dalbir started off with a strong engineering background in Network and Security and with his continuous drive for growth and excellence, he evolved into being a trusted advisor to many organizations when it comes to digital transformation. His unique gift in understanding both business and technology and bridging the gap between the two has benefited many. Dalbir is also often called to speak in conferences and to conduct trainings on Digital Transformation, Smart Cities, Big Data, Cyber Security and Leadership.

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