**POSTPONED**Design Thinking: Developing Innovative Strategies

Behavioural

27
Oct 2020

27 October 2020

8:30 am - 5:00 pm

Securities Commission Malaysia

MYR 1500 *Fee is not inclusive of 6% SST

KINDLY TAKE NOTE THAT THIS EVENT HAS BEEN POSTPONED FOLLOWING THE RECENT OUTBREAK OF COVID-19. 

STAY TUNED FOR DETAILS OF NEW DATE AND VENUE.

In this day and age, individuals, departments and organisations are operating in a highly volatile, uncertain, complex and ambiguous business world. Failure to either embrace change quickly, being relevant in a fast-paced environment, being nimble in encountering the reality of uncertainty or being able to lead in this ambiguous world; departments or organisations will not be able create new creative solutions to meet the user’s changing needs.

One way to lead is to innovate and not imitate. As Steve Job’s once quoted, “Innovation is the only way to win”. Hence, this highly interactive and hands-on Design Thinking workshop will reignite the individual’s inner potential to reimagine, ideate and innovate creative products or solutions for your organisation to stay competitive and at the same time take advantage of the growth potential.

Design thinking refers to both creativity and critical thinking used during the process to bring value to customers. It is a structured methodology used by design thinkers to ideate and deliver products or services and experiences that addresses users’ expectations and experience. By adopting Design Thinking principles, your team members will not only identify the needs of end users but also develop innovative and fresh prototypes to meet the needs, thereafter validate and test them before execution or launch.

Today, Design Thinking has become a fundamental requirement to not only engineers and designers but any employees in the organisations from various departments to design creative and innovative solutions for their users which will directly or indirectly has a positive impact to the company bottom line.

Programme Objective
The aim of this programme is discuss the organisation’s pain points with the aim to create innovative and critical solutions to be applied and translated to improved customer experience.

Learning Outcomes

By the end of this programme, participants will be able to:

  • describe organisations’ pain points
  • apply Design Thinking methodology and tools to create new innovative solutions
  • propose a range of creative ideas as solutions for the identified problems or challenges
  • design and build actual prototypes

Competencies

Behavioural (Self-Management) – Creativity and Innovativeness (Level 3)
Behavioural (Organisation Leadership) – Problem Solving (Level 3)
Behavioural (Organisation Leadership) – Strategic Thinking (Level 3)

Target Audience

Individual 

Managers and executives undertaking project management, marketing, business development roles, staff working on innovation projects, founders of newly established enterprises, entrepreneurs who would like to improve their products, services, customer experience and curious individuals interested in design thinking process and tools.

Institutions 

Stockbroking firms, fund management companies, investment and commercial banks, public listed and private companies.

8.30 am Registration
9.00 am Principles of Design Thinking

  • Understand if you are a creative or a critical thinker
  • Appreciate the benefits and importance of Design Thinking
  • Recognise the qualities of great Design Thinkers and innovators of today’s world
  • Activity: Games, group activity, group discussions and facilitation

Creativity, Innovation & Design Thinking Methodology

  • Reignite the creativity within you that will shape the future
  • Discover the adoption of real innovation
  • Understanding Design Thinking methodology
  • Activity: Case studies, videos, group discussions and facilitation
10.30 am Coffee Break
10.45 am PERSONA – Being Human-Centric and Caring

  • What is persona
  • The importance of caring about the users in today’s business world
  • Developing a customer persona which include their frustration, behaviour and goals
  • Activity: Group activity, group discussions and facilitation

Identifying the Right Issue

  • Understand and identify the problems
  • Recognise the importance to frame the right user challenge and pain
  • Discover the user’s problem that needs to be solved
  • Activity: Group activity, group discussions and facilitation
1.00 pm Lunch Break
2.00 pm IDEATE – Generating a Range of Creative Solutions

  • What is ideate?
  • Discover the importance to generate widest range of solutions
  • Generate ideas and discover solution(s) using a hypothesis method
  • Activity: Group activity, group discussions and facilitation

Build to Think and Learn

  • The importance of building a prototype as innovators
  • Experience building actual innovative prototypes fast and with minimal cost
  • Activity: Group activity, group discussions and facilitation
3.30 pm Coffee Break
3.45 pm Validating the Solution and Refine

  • The importance to learn about the solution from the users
  • Validating prototypes from user’s perspectives for learning and refinement

Personal Design Thinking Action Plan

  • Create your own customer persona
  • Building a prototype and experiment it for validation
  • Activity: Group activity and facilitation
5.00 pm End of Programme

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