**POSTPONED**Business Reputation – Ethics, Integrity And Your Brand Value

Corporate Governance

14
May 2020

8:30 am - 5:00 pm

Securities Commission Malaysia

MYR 950 *Fee is not inclusive of 6% SST

KINDLY TAKE NOTE THAT THIS EVENT HAS BEEN POSTPONED FOLLOWING THE RECENT OUTBREAK OF COVID-19. 

STAY TUNED FOR DETAILS OF NEW DATE AND VENUE.

According to AMO, the leading international strategic advisory network, the world’s top 15 stock market indices owe more than a third of their valuation to corporate reputations, amounting to $16.77 trillion of value for shareholders. In a world of growing complexity and rapid-fire stock market volatility, investors are increasingly sensitive to the strength of a company’s reputation as they assess their business models. When times get tough, companies with stronger brand equity and balanced corporate reputations will ride the ensuing storm effectively and come out on top. Understanding the triggers that will protect and enhance the value of company’s reputation is crucial to managers of any business organisations.

High ethical standards are critical to maintain public trust, confidence and reputation of any businesses. While the financial bottom-line, business targets and results are what all businesses strive for, the means of attaining those results are equally critical. Unethical business practices can severely affect the company’s reputation and lead to long-term financial difficulties and business sustainability. Hence, it is imperative for businesses to incorporate ethics and integrity into the core fabrics of the organisation seamlessly.

Programme Objective
This programme aims to discuss the importance of business reputation as a catalyst to influence growth in shareholders’ value and brand equity. It will also discuss the how business ethics is critical in today’s technologically advanced market.

Learning Outcomes

By the end of this programme, participants will be able to:

  1. Recognise how corporate reputation’s best practices could maximise shareholders value and brand equity
  2. Differentiate the meaning and practical significance of business ethics, and the fundamental principles consistent with ethical behaviour
  3. Describe the relevant standards, codes of conduct and principle on ethics and integrity applicable to Malaysian capital market participants
  4. Establish appropriate mitigation procedures to deal with conflict of interest issues
  5. Discuss the consequences arising from conflict of interest and bias
  6. Explain how trust could coexist together with new technology innovation in building or maintaining business reputations Methodology

Methodology

Interactive presentations, Question-and-Answer (Q&A) sessions and case study discussions

Competencies

Core – Ethics & Integrity (Level 3)
Foundational (Regulatory) – Capital Market Institutions (Level 3)
Foundational (Regulatory) – Capital Market Intermediaries (Level 3)

Target Audience

Individual 

Employees of stockbroking firms, fund management companies, unit trust management companies (UTMCs), investment and commercial banks, insurance companies and PLCs, financial planners, investment advisors, lawyers, accountants, compliance and risk management officers

Institutions 

PLCs, legal firms, consultancy firms, accounting firms, fund management companies, stockbroking firms, investment banks

8.30 am Registration
9.00 am Competing in the Capital Market with a Good Reputation

  • Top 10 ethical issues facing businesses today
  • Trustworthiness vs attractiveness in business organisations
    • Investors’ expectations regarding a firm’s objectives
    • Competitive advantage from holding a low financing cost Flexibility in choosing different financing instruments
  • Impacts of trustworthiness and attractiveness on the capital structure management of a firm

Session Intervention- Discussion: Should business put purpose before profit?

10.30 am Coffee Break
11.15 am Ethics and Professionalism

  • Key factors influencing Ethical Standards in business organisations
  • Obligations of employees in business organisations
    • Obligations to Clients – Conflicts of Interest
    • Obligations to Employers
    • Obligations to Co-Workers
  • Identifying Your Obligations
  • Obligations to Clients – Conflicts of Interest, Ethical standard, Codes of Ethics and Professional Standards
  • Benefits of ethical conduct and consequences of unethical conduct
  • Framework for Ethical Decision Making

 

Session Intervention – Discussion

  • Case Studies – Application of a Framework for Ethical Decision Making
  • Ethical Dilemmas
1.00 pm Lunch Break
2.00 pm At The Crossroads of Technology and Integrity: Ethical Challenge in a Digital World

  • How is it aligned to Capital Market Services Act, Codes of Conduct and Professional Standards
  • Relationship of ethics to regulations, corporate governance and risk management
  • Is complying with the law adequate?
  • Common Grey Areas – Blind Spots
  • The Snowball Effect – Unethical practices to misconduct

Session Intervention- Discussion: A take on SPV2030- How to protect public interest while building prosperity in a digital world?

3.30 pm Coffee Break
3.45 pm Brand Matters

  • Brand Values and Capital Market Valuation
    • Why Is Brand Value Important?
  • What Is Included in a Brand’s Valuation
  • Cost-Based Brand Valuation
    • Market-Based Brand Valuation
    • Income Approach to Brand Valuation
  • Going public and underpricing as brand value enhancing tools
  • Brands in relations to business reputation

Session Intervention- Discussion: How brands create shareholder value and the value of firm equity?

5.00 pm End of Programme

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