ADAX (ASEAN Data Analytics eXchange), Kuala Lumpur Big Data – Beyond The Hype: Making Data Driven Decisions
In this ‘age of the customer’ financial services businesses have begun to adopt big data analytics to facilitate better customer experiences and better investment decisions. Harvesting useful real-time data from sources such as smart devices, the web, social media, sensors, log files and transactional applications is becoming routine across business sectors in the capital market and financial services industry.
Big data analytics has become fundamental for business growth and sustainability in any organisation across the capital market. For example, trading in the stock market requires accurate data in providing comparable estimate of risks as well as in carrying out predictive trend analysis to make informed business decisions with more accuracy and speed.
Data analytics facilitates making decisions backed by hard data rather than decisions based on observation, intuition or what competitors are doing. Surveys have shown adoption of big data strengthens the competitive edge of businesses. How ready is your organisation to realise the value of data driven decision-making and adopt the technology that enables it?
