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Securities Industry Development Corporation
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CORPORATE PROFILE - SIDC Logo Rationalisation

SIDC logo rationalisation

The SIDC logo makes a clear statement of the companies core attributes and values:

  • Transparent
  • International
  • Progressive
  • Innovative

While the overall design serves to communicate these attributes, the logo is infused with elements reflecting its corporate heritage. The colour and globe device alludes to SIDC's parent, the Securities Commission of Malaysia. Furthermore, the 'road' device is a translation of the "S" from the SC's logo, which now, as a road, denotes the progressive and outward-looking attributes of SIDC, and career progression for those who are trained by SIDC.

The globe device is seen as two elements fused together by the SIDC 'road'...reflecting the two-sides-of-the-same-coin. This device variously represents the integration of both technical and soft skills, the reconciliation of both regulatory and commercial interests and its Eastern roots within a global environment.

The typeface, and the framing and the overall simplicity of the arrangement reflect SIDC's desired behaviours....direct, straightforward, honest and approachable.