Implementing Effective corporate strategy using sun tzu's art of war

Dates:  5 November 2019 (8.30am - 5.00pm) 
Venue: Securities Commission Malaysia
Accreditation: SIDC 10 CPE Approved

“The supreme art of war is to subdue the enemy without fighting”
― Sun Tzu, The Art of War
Businesses have greatly benefited from the application of Sun Tzu’s Art of War principles which have expanded beyond the battlefield. Its influence is felt not only in military and states administration, but also in corporate strategies of organisations.

  • Programme Delivery

    Programme Objective

    This programme is designed to enable participants to plan effective strategies via strategic thinking processes in ensuring organisational success using Sun Tzu’s art of war principles.

    Learning Outcomes

    Upon completion of this programme, participants will be able to:
    • Identify the importance of strategic thinking to organisations in the capital market
    • Describe Sun Tzu's art of war in strategic planning and thinking process
    • Discuss competitive challenges of organisations in global markets in the face of digitisation and volatility
    • Assess strategies utilising Sun Tzu’s principles and processes that create a sustainable competitive advantage for organisations in capital markets


    Interactive presentations, Question-and-Answer (Q&A) sessions and short case studies discussion

    Target Audience

    Executives, managers from the capital market and various industries, corporate strategy officers, business development executives
    Investment and commercial banks, asset management companies, advisory firms, stockbroking firms and public listed companies.


    Behavioural (Organisation Leadership) – Strategic Thinking, Business Acumen
    Functional (Process Skills) - Sales and Marketing
    Foundational (Product knowledge) - Capital Market Products
  • Programme Outline

    8.30 am Registration
    9.00 am
    Strategic thinking in the Capital Market Environment
    • How is strategic thinking relevant in the capital market?
    • Role of strategic thinking in business planning
    • Ways to develop strategic thinking
    10.15 pm Coffee Break
    10.30 am
    Sun Tzu’s Leadership and Principles and Processes:  Military to Business Leadership
      Sun Tzu’s Art of War in Strategic Thinking and Strategic Planning
    • The land and market knowledge from your possibilities
    • The collection of information
    • Sun Tzu’s process in strategic planning
    12.30 pm Lunch Break
    2.00 pm
    Implementing Sun Tzu’s Art of War in Corporate Strategy Management Practices
    • Developing winning strategies and business models suited to the capital market
    • Knowing the business’s products and services
    • Knowing the products and services in the capital market
    • Selecting the right value chain component for your company
    • Six Principles of Sun Tzu & the Art of Business
    3.15 pm Coffee Break
    3.30 pm
    Resiliency and Sustainability in Global Markets
    • Understanding the competitive challenges facing capital markets globally
    • Identifying strategies to remain resilient in capital markets
    • Inculcating a healthy corporate culture
    • Key takeaways from Sun Tzu’s art of war
    5.00 pm End of Programme
  • Programme Fees

    Normal Price
    RM 950