Developing Successful Marketing Strategies

developing Successful Marketing Strategies

Dates:  17 October 2019 (8.30am - 5.00pm) 
Venue: Securities Commission Malaysia
Accreditation: SIDC 10 CPE Approved

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself”- Peter Drucker

A business strategy is usually defined as the approach, tactics and strategic plan adopted by a business to attract customers and achieve its business goals. So why do some businesses flourish while others fail? Are there common factors?

  • Programme Delivery

    Programme Objective

    This programme will discuss the marketing strategies and how it can be implemented successfully. This programme will also deliberate on how the different marketing strategies are applied to the different types of business concepts and modalities.

    Learning Outcomes

    By the end of this programme, participants will be able to:
    • Recognise the importance of positioning and environment analysis
    • Develop an effective segmentation strategy
    • Assess differentiation strategies utilised by successful companies
    • Discuss how to take advantage of E-Business’ full potential

    ICF Competencies Covered

    • Foundational (Product knowledge) - Capital Market Fundamentals,  Capital Market Environment
    • Functional (Technical skills) – Market Analysis
    • Behavioural (Organisation Leadership) – Strategic Thinking
  • Programme Outline

    8.30 am Registration
    9.00 am Why Positioning?
    • Where should we start?
    • Marketing in the age of fragmentation
    • Market environment analysis
      • Context and customers
      • Collaborators, competitors and company
    10.30 am Coffee Break
    10.15am Segmentation
    • Mass market, market segments, niche markets and individuals
    • Personalised targeting: Don’t get personal get social
    • How to come up with an effective segmentation
    • Holistic segmentation
    • Segmentation models
    1.00 pm Lunch Break
    2.00 pm Differentiation and Value Proposition
    • Why differentiation?
    • How to come up with points of difference
    • Differentiation that matters
    • Differentiation strategies
    3.30 pm Coffee Break
    3.45 pm E-Business Marketing Strategies
    • Moving beyond web advertising
    • Gaining a competitive advantage through E-Business
    • Which industries will survive and thrive?
    • Resources and competencies for a successful E-Business
    5.00 pm End of Programme
  • Programme Fees

    Normal Price     
    RM 950