developing Successful Marketing Strategies
Dates: 8 November 2018 (8.30am - 5.00pm)
Venue: Securities Commission Malaysia
Accreditation: SIDC CPE-approved: 10 CPE points
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself”- Peter Drucker
A business strategy is usually defined as the approach, tactics and strategic plan adopted by a business to attract customers and achieve its business goals. So why do some businesses flourish while others fail? Are there common factors?