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Strategic Business acumen: driving business sustainability

Dates:  26 July 2018 (8.30am - 5.00pm) 
Venue: Securities Commission Malaysia
Accreditation: tbc


“If you don’t drive your business, you will be driven out of business” ~ B.C. Forbes

Today’s managers operate in a globalised world with a rapidly changing and demanding business environment. Organisations are seeking leaders with business acumen to navigate these changes and successfully run business units.

  • Programme Delivery

    Programme Objective

    The aim of this programme is to provide participants with proper understanding of the organisation as an integrated business system and the skills needed in making a more informed business decisions, drive performance, analyse strategic context and develop winning strategies with the challenging economic conditions and competitive environment.

    Learning Outcomes

    By the end of this programme, participants will be able to:
    • Determine strategic, competitive and financial challenges facing organisations;
    • Develop an enterprise-wide perspective to provide positive impact of each functional area of the organisation;
    • Assess business opportunities by analysing the profitability potential and strategic impact of alternative options; and
    • Display decisive and timely decision-making skills for implementation of business strategy

    Target Audience

    Individuals
    Executives, managers from various industries, corporate strategy officers, business development executives
     
    Institutions
    Investment and commercial banks Asset management companies, advisory firms, stockbroking firms and public listed companies.

    Competencies

    Behavioural (Organisation Leadership) – Business Acumen, Strategic Thinking
    Functional (Process Skills) - Sales and Marketing
    Foundational (Product knowledge) - Capital Market Products
  • Programme Outline

    8.30 am Registration
    9.00 am Business Acumen: Fundamentals to Business Success
    • Understanding the market, business and business processes
    • Why business acumen matters to business success
    • The dimensions of business issues
     
    10.30 am Coffee Break
    10.15am Moving from Business Awareness to Strong Business Acumen
    • Understand the thought process behind business acumen
    • Risk taking and decisive decision making
    • Personal development and performance improvement
    • Strategic Leadership : Leading and Managing People
     
    Strategic Awareness and Business Acumen
    • Developing winning strategies and business models
    • Knowing the business’s products and services
    • Linking finance parameters and risk management with business strategy
    • Selecting the right value chain component for your company
     
    1.00 pm Lunch Break
    2.00 pm Business Strategy Process Development
    • Recognising and  reacting to disruptive competition
    • Applying competitive analysis to direct and indirect competitors
    • Explore the essential elements needed to implement a strategic plan
    • Develop profit improvement strategies and planning for growth
    • Test new business models and strategies
     
    3.30 pm Coffee Break
    3.45 pm Strategy Implementation
    • Strategic execution: budgeting, forecasting and adjusting to reality
    • Realising the Strategies: Making them happen
    • Avoiding common pitfalls and planning traps and pitfalls by conducting a business strategy review
     
    5.00 pm End of Programme
  • Programme Fees

    Normal Price
    RM 950