Linking Business Acumen to Business Sustainability

Linking Business Acumen to Business Sustainability

Dates:  5 November 2018 (8.30am - 5.00pm) 
Venue: Securities Commission Malaysia
Accreditation: SIDC CPE-approved: 10 CPE points

“If you don’t drive your business, you will be driven out of business” ~ B.C. Forbes

Today’s managers operate in a globalised world with a rapidly changing and demanding business environment. Organisations are seeking leaders with business acumen to navigate these changes and successfully run business units.

  • Programme Delivery

    Programme Objective

    The aim of this programme is to provide participants with proper understanding of the organisation as an integrated business system and the skills needed in making a more informed business decisions, drive performance, analyse strategic context and develop winning strategies with the challenging economic conditions and competitive environment.

    Learning Outcomes

    By the end of this programme, participants will be able to:
    • Determine strategic, competitive and financial challenges facing organisations;
    • Develop an enterprise-wide perspective to provide positive impact of each functional area of the organisation;
    • Assess business opportunities by analysing the profitability potential and strategic impact of alternative options; and
    • Display decisive and timely decision-making skills for implementation of business strategy

    Target Audience

    Executives, managers from various industries, corporate strategy officers, business development executives
    Investment and commercial banks Asset management companies, advisory firms, stockbroking firms and public listed companies.


    Behavioural (Organisation Leadership) – Business Acumen, Strategic Thinking
    Functional (Process Skills) - Sales and Marketing
    Foundational (Product knowledge) - Capital Market Products
  • Programme Outline

    8.30 am Registration
    9.00 am Business Acumen: Fundamentals to Business Success
    • Understanding the market, business and business processes
    • Why business acumen matters to business success
    • The dimensions of business issues
    10.30 am Coffee Break
    10.15am Moving from Business Awareness to Strong Business Acumen
    • Understand the thought process behind business acumen
    • Risk taking and decisive decision making
    • Personal development and performance improvement
    • Strategic Leadership : Leading and Managing People
    Strategic Awareness and Business Acumen
    • Developing winning strategies and business models
    • Knowing the business’s products and services
    • Linking finance parameters and risk management with business strategy
    • Selecting the right value chain component for your company
    1.00 pm Lunch Break
    2.00 pm Business Strategy Process Development
    • Recognising and  reacting to disruptive competition
    • Applying competitive analysis to direct and indirect competitors
    • Explore the essential elements needed to implement a strategic plan
    • Develop profit improvement strategies and planning for growth
    • Test new business models and strategies
    3.30 pm Coffee Break
    3.45 pm Strategy Implementation
    • Strategic execution: budgeting, forecasting and adjusting to reality
    • Realising the Strategies: Making them happen
    • Avoiding common pitfalls and planning traps and pitfalls by conducting a business strategy review
    5.00 pm End of Programme
  • Programme Fees

    Normal Price     Group 3 or more*
    RM 950                       RM 855
  • Speaker

    Speaker: Mr Casey Tee
    Mr. Casey Tee is acclaimed as one of Malaysia’s most dynamic and inspiring public speaker since 1985 and has steadily increased his stature as one of the leading speakers in this region. He holds a Bachelor Degree in Applied Economics from University of Malaya and a Diploma in Management from the US.
    Fluent in three (3) languages, (English, Bahasa Malaysia, and Mandarin), he is an extremely sought after training specialist both locally and internationally. He is reputed to one of the leading authorities in this region on the subject of Sun Tzu’s Art of War, sales and sales management training, customer service, attitudinal training, and motivation programs. The impact of his lively, entertaining, and creative training concepts have inspired his participants to attain excellence and peak performance in their organizations.
    He was a licensed trainer of Wilson Learning International Corporation of the United States of America in the areas of professional sales and advanced sales training programs in financial products and services. He is also a licensed trainer of BTM of the United States of America in the area of excellent customer service training programs. He had also been appointed by the Financial Planning Association of Malaysia (FPAM) to be one of their lectures for the Certified Financial Planner course from USA in Malaysia.
    Mr Tee was one of the pioneering writers of the MII-LUTC Personal Insurance Program .He was responsible to translate certain key subjects in the MII-LUTC Personal Insurance into Bahasa Malaysia. He is also a graduate of the LIMRA School of Field Management .He has personally conducted numerous Agency Management Training for MII.
    He travels the world particularly ASEAN countries, China, Australia and America developing and training his participants to enhance their performance and effectiveness and to contribute positively to their organizations. He has conducted over 15,000 highly successful seminars and workshops for various levels of participants - ranging from top management, senior managers, managers, executives, sales personnel and supervisors from the ASEAN and Australiasia regions. Besides actively conducting in-house seminars and public speaking programs, he is also a popular columnist of the widely circulated Agents Sales Digest magazine in Malaysia a monthly magazine which is read by more than 10,000 sales professionals.
    Mr Tee is a specialist in developing and delivering sales training programs for different sectors such as tele-communication ,banking, insurance , multi-national corporations and mutual fund companies. He has done extensive consultancy and training projects for corporations such as MAXIS MOBILE , CIMB Wealth Advisors (formerly known as BHLB Pacific Trust), Motorola, national Panasonic, ManuLife (formerly known as John Hancock Life Insurance), Malaysian Assurance Alliance(MAA), American Home Assurance, CGU Insurance, HLA, Prudential and AXA Life Singapore, to name a few.
    His diverse training experience covering insurance, banking, unit trust, trading and manufacturing make his consultancy work more enriching and add value to his clients.